Crew Clothing has opened a new store at Westfield London in White City, marking the latest step in its ongoing UK retail expansion.
The company has launched a 1,690 sq ft store at the shopping centre, following recent openings at Meadowhall in Sheffield and Bluewater in Kent.
The new location stocks Crew Clothing’s latest menswear and womenswear collections, including its signature rugby shirts, polos, Oxford shirts, dresses and knitwear.
The opening forms part of its strategy to strengthen its presence across major UK shopping destinations as it continues to invest in its physical store estate.
Crew Clothing head of retail Carol Kane said: “We’re delighted to be opening our new store at Westfield London, a destination that attracts visitors from across the UK and beyond.”
She added that the launch offered an opportunity to introduce the brand to new customers and represented another milestone in its nationwide expansion plans.
Crew Clothing, which operates more than 100 stores across the UK, has been accelerating its bricks-and-mortar growth, with property adviser Newmark previously revealing plans for 20 additional store openings in 2026.
Founded in 1993 in Salcombe, Devon, Crew Clothing has continued to build on its coastal heritage while expanding into performance sportswear.
Last year, the retailer launched its Crew Sport range and continues to strengthen its connections with British sport through partnerships with the Henley Royal Regatta, England’s Red Roses rugby team, the Lawn Tennis Association and Exeter Chiefs.
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