Outlet Shopping at The O2 has unveiled a series of retail investments across the destination.
International fashion brand Only is launching at the centre, marking its London outlet debut.
The retailer will launch in a 4,000 sq ft space, joining its 1,200 stores across Europe, Asia, and North America.
The Danish brand will stock styles across womenswear, menswear, and children’s collections, as well as footwear and accessories.
The location will provide Only with “a key launchpad into the capital, whilst adding a distinct point of difference to the destination,” according to the company.
Menswear retailer The Label Yard has also launched a new 1,323 sq ft unit at the retail destination.
The brand “acts as a hub blending niche retailers with established brands, stocking a range of everyday staples and seasonal pieces,” The Label Yard said.
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The latest additions to the outlet coincide with recent recommitments from French Connection and Le Creuset, which are both reinvesting in their 1,766 sq ft and 1,353 sq ft stores at the centre.
Outlet Shopping at The O2 leasing director Louisa Dalgleish said: “While our outlet is already home to a mix of leading retail, we’re always exploring ways to evolve and deliver a varied and distinct experience to our visitors.
“Only signing for its first London location reminds us that Outlet Shopping at The O2 remains a prime destination for retailers, especially those launching milestone stores.
“This, alongside reinvestment from French Connection and Le Creuset, reflects our leading position and demonstrates the confidence that the best-of-the-best continue to have in Outlet Shopping at The O2.”
Only UK country retail manager Robin Ward added: “The O2’s great reputation extends firmly beyond the arena, and it’s this combination of leading retail in an iconic location that drove our decision to launch our London debut within Outlet Shopping at The O2.
“As we begin expanding further across the UK, it’s important to us that we select the right locations, and we knew that Outlet Shopping at The O2 was the right place for us to kickstart this journey.”
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